NUSADAILY.COM – JAKARTA – The number of tourist arrivals to Hong Kong in August 2020 was only 4,449 people, down 100 percent compared to the same period in 2019.
Data released by the Hong Kong Tourism Board (HKTB) stated that the number of tourist arrivals in January-August this year also fell 91.9 percent compared to the same period last year.
Head of HKTB Pang Yiu Kai said that his party is gradually continuing its promotion in the local market. To revive tourism by combining short-term and long-term strategies.
Anticipating the opening of the tourism market in the Guangdong-Hong Kong-Macau area, the HKTB is planning a tactical promotion, Pang was quoted as saying by local official media on Thursday.
HKTB will also return to the tourism market through various activities and large-scale marketing operations.
Currently HKTB has started campaigning for “Vacation at Home”. To create a positive atmosphere and boost consumption levels in Hong Kong.
According to Pang, COVID-19 has changed the global tourism landscape resulting in the adaptation of new habits so that HKTB seeks to attract high-income tourists. (int1)