NUSADAILY.COM – JAKARTA – The commitment of millennial creative entrepreneurs to help the Government develop creative industries in the country was welcomed by Coordinating Minister for Economic Affairs Airlangga Hartarto.
It is said that Creative Industries is one of the sectors that is expected to support national economic growth.
Therefore, he believes, if the world sees Southeast Asia as a large market potential and supported by population and economic and political stability. This potential needs to be utilized optimally, including in the development efforts of creative and digital industries.
“Especially in the middle of a pandemic like today, there is a magic box called a smartphone. The need for entertainment is getting higher so it must be utilized with the inclusion of creative content. Virtual products should be encouraged, not just physical ones,” he said.
Airlangga also explained that the government has accommodated and mandated efforts to develop the creative economy and digital economy through a number of policies/ regulations. One of them, through Law 11/2020 on Copyright Work, with its derivatives in the form of PP 7/2021 on Ease, Protection, and Empowerment of Cooperatives and MSMEs through the strengthening of entrepreneurial incubators.
Some entrepreneurial policy development strategies, including the development of creative economy that is currently carried out by the government is to increase business capacity and access to financing for entrepreneurs; improving the creation of business and start-up opportunities; and increase the added value of social enterprise.
He assessed, based on the publication of the Central Bureau of Statistics (BPS) in 2018, the creative economy subsector has a large contribution to the national economy by contributing 7.44% to Gross Domestic Product (GDP), 14.28% of the workforce, and 13.77% of exports.
In addition, Continued Airlangga Data also noted, there are about 8.2 million creative businesses in Indonesia dominated by culinary, fashion, and craft businesses, so these 3 subsectors also have the largest contribution to the GDP of the Creative Economy. In addition, there are 4 fastest growing sub-sectors namely TV and radio; movies, animations, and videos; performing arts; and Visual Communication Design.
“As an example of creative industries, the animation sector also has a great opportunity in opening and absorbing labor with competency demands that can be done by human resources from Vocational High School (SMK). The above situation applies in animation companies that have a business scale based on the number of human resources more than 50 workers,” explained Airlngga
In fact, he said, Of the 120 Indonesian animation studios recorded employing 5771 creative workers dominated by the younger generation. It is estimated that there are approximately 24,000 workers engaged in the animation industry sector. That is, animation is one of the creative industries that are labor-intensive and capital-intensive.
Looking at the number of opportunities, the Minister of Economy stressed that the government needs to seriously work on creative industries in Indonesia. Businesses certainly better understand the dynamics that occur in the field, so that the Government will later play more role as a facilitator and enabler for the creation of a conducive ecosystem.
“The proposal of friends please be more concrete. The government will support, moreover, it is also related to the development of human resources and in accordance with the momentum of digitalization,” said Menko Airlangga in the event attended by more than 80 creative businesses, both online and offline.
At the end of his speech, the Minister of Economy expressed a hope. “I hope we can make good use of this digitalization momentum and exchange ideas in discussing joint efforts. To further develop the creative economy sector in Indonesia,” he concluded.
The creative entrepreneurs invited to this event also hope that the Ministry of Economy can coordinate various agencies related to the ecosystem of Indonesia’s creative industries. In order to formulate a joint policy to support the positive growth of the creative economy sector from upstream to downstream. (sir/kal)